BESSIE'S 2013

Branding &
Typeface Design


The Bessie's is an annual award show that invites advertisement agencies to compete in different categories. In 2013, it was the show's 50th anniversary as they opted for a golden theme.


During my internship at Saatchi & Saatchi, I was appointed to create a brand for the Bessie's 50th theme. I designed a new chisel typeface and matching patch which were both featured in the 2013 "Bessie's Call for Entries TV spot".


➜ Watch "Bessie's Call for Entries"