PROJECT RE-KENNEDY

Branding, Identity, Web, Mobile & Motion Design


Project Re-Kennedy is the redevelopment of Kennedy BIA's identity and website. The Scarborough business community is becoming a potential target of gentrification and the goal of rebranding this area is to revert the gentrification process by attracting a younger audience (aged 12 to 30) to increase local consumerism. 


The new identity and style remains urban as an extension of Scarborough, but has a warm approachable colour palette with modernized and consistent typography. The new website is user friendly because of its visually inviting use of large imagery and buttons, and the site architecture was reconstructed for better flow and system mapping.


➜ Launch live website

➜ View process work